Nonprofit Marketing News Latest Posts

How To Attract the Right Nonprofit Audience

How To Attract The Right Audience To Your Nonprofit

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One of the biggest mistakes marketers can make with nonprofit marketing is following a one-size-fits-all strategy. Yes, we are strapped for time. Many nonprofits are working with limited staff. Most are trying to do more with a limited budget.…
How To Reconnect With Your Nonprofit's Past Donors

How To Reconnect With Your Nonprofit’s Past Donors

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Every nonprofit loses a donor or donors at some point. Sadly, some donors leave because we didn't do a good job keeping them engaged. Maybe this was caused by lack of staff, or high turnover, or poor nonprofit marketing practices, or just simply…
How to get leadership buy-in

How to get the Leadership and the Board Engaged with Nonprofit Marketing

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Years ago, while serving as a board member for a small local nonprofit, I witnessed what frustrates many nonprofit marketers and fund developers. We were in a board meeting, and the CEO introduced the new development officer. After which, the…
Nonprofit Overhead Budget

How to Increase your Nonprofit’s Overhead Budget

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Every budget planning season nonprofit leaders have a choice to make. Do we spend what we need on overhead expenses? Or, do we spend what looks good? Many choose the latter, but that is neither a wise choice nor a necessary choice. The…
Where to start with nonprofit marketing

Lift Off: Where to start with Nonprofit Marketing

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Your nonprofit marketing plan is an important first step to creating the face and voice of your nonprofit. All of your collateral, from your website to your brochures, to event flyers, to social media, to emails and everything in between, creates…
Mission-Focused Nonprofit Storytelling

The Ultimate Approach To Nonprofit Storytelling, Plus Free Tools

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Nonprofits rely heavily on storytelling for business success. We share our stories with board members so they, in turn, can share our important work with their networks. Our stories about our programs and initiatives help prove the…
Nonprofit Storytelling

Three Important Stories Nonprofits Forget To Tell

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Successful nonprofit marketing is all about storytelling. The most common stories use compelling content to capture the outcomes of programs and services. But sometimes there are gems hidden deep within your nonprofit operations. Below are three…
50 Free Nonprofit Marketing Tools

50 Free and Low-Cost Nonprofit Marketing Tools and Technology

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With all the challenges of nonprofit marketing, it's a good idea to have a strong arsenal of tools to help accomplish your goals. The Nonprofit Marketing Academy has compiled an extensive collection of helpful free and low-cost nonprofit marketing…
Five Free Nonprofit Webinars

Five Free Nonprofit Webinars and Trainings To Increase Revenue

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What's the biggest challenge you are facing with your nonprofit? There's a training for that! The best marketing in the world won't be effective if there are pressing issues deteriorating the overall nonprofit operations. For this reason,…
Biggest Nonprofit Marketing Challenges

What Nonprofit Marketers Say Are Their Biggest Content Challenges

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What's keeping nonprofit marketing professionals up at night? The challenges of content marketing. The Nonprofit Marketing Academy asked nonprofit marketers what was their biggest content marketing challenge. Strategy, time and capacity took…
Database Migration Project (1)

Ah, the dreaded database import: Three ways to a smooth database migration

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Ah, the dreaded database import. The aspect of every CRM / database change we wish would just go away and leave us alone.  Always necessary, often costly and generally just a giant headache. Have you ever felt a bit powerless when going…
Nonprofit Fundraising Apps

13 Fundraising Apps Every Nonprofit Should Be Using

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In most conversations I have with nonprofit leaders about funding, almost all say they find it challenging to raise revenue for the general fund. Donors are more apt to donate to a program or specific area. Foundations and grant providers…