How to find the perfect content for your target audience.

Volunteer recruitment tips

How to attract more volunteers and board members to your nonprofit

Every nonprofit leader strives to have a strong volunteer base and active and engaged board members. And many nonprofit leaders are blessed to have reached that level of success. So, what can you do to make it a reality for your nonprofit? Successful…
How To Attract the Right Nonprofit Audience

How To Attract The Right Audience To Your Nonprofit

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One of the biggest mistakes marketers can make with nonprofit marketing is following a one-size-fits-all strategy. Yes, we are strapped for time. Many nonprofits are working with limited staff. Most are trying to do more with a limited budget.…
Mission-Focused Nonprofit Storytelling

The Ultimate Approach To Nonprofit Storytelling, Plus Free Tools

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Nonprofits rely heavily on storytelling for business success. We share our stories with board members so they, in turn, can share our important work with their networks. Our stories about our programs and initiatives help prove the…
Nonprofit Storytelling

Three Important Stories Nonprofits Forget To Tell

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Successful nonprofit marketing is all about storytelling. The most common stories use compelling content to capture the outcomes of programs and services. But sometimes there are gems hidden deep within your nonprofit operations. Below are three…
Nonprofit Facebook Group

How To Create A Revenue-Generating Nonprofit Facebook Group

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If you are teetering on whether to invest time and energy into a Facebook nonprofit business page or a nonprofit group, consider which sounds more appealing... Join my group!  OR  Follow my page. We as humans are social beings. We are…
Donor tax receipt letters

Sending Donation Thank-You Letters? Don’t Forget The Legal Information.

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As nonprofit leaders, we want to build natural, friendly relationships with donors so they know how much we appreciate their support and contributions. In doing so, we should take the extra time needed to personalize a thank-you letter. Because…

Generate More Leads With Your In-Person Presentations

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Guest post by course instructor Jo Lynn Deal. Do you give presentations or host trainings as part of your nonprofit marketing? Maybe you host or guest speak on webinars or Google hangouts. Or maybe it's a bigger deal and you are the speaker…