Nonprofit Marketing News Latest Posts

How to Leverage Impact Reporting to Sustain a Future for your Nonprofit

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In the corporate world, if you promise investors specific outcomes, your promises are subject to tight regulation, and false statements can land you in jail. Such was the case in 2007 when Lehman Brothers was ranked the #1 "Most Admired Securities…
Why Businesses Say No To Sponsorships

Why Businesses Won’t Sponsor Your Nonprofit Fundraising Event

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When nonprofits approach prospective business partners about sponsoring an event, they usually push two key benefits for sponsoring: the promotional benefits for the sponsor and how the money will positively impact the local community. A third…
Board Fundraising Challenges

Is your nonprofit board set up for fundraising failure?

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Board fundraising tops the list of challenges for both nonprofits and their board members. Although not intentional, many nonprofits may inadvertently set up board members to fail with fundraising. To gauge if your board members have what…
Increase Sponsor Revenue

How To Build A High-Revenue Sponsor Program For Your Nonprofit

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"Please, help us get more event sponsors!" That's the plea we hear most often from nonprofit leaders to their board members. Nonprofit leaders, board members, and marketers face a tough challenge with securing event sponsors. Much of the…
Secure Nonprofit Sponsors

How Certification Helps Secure Business Sponsors For Nonprofits

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If you read any job description for a nonprofit executive director, you will likely see the requirement 'must be able to secure sponsors'. Securing sponsorships for fundraising events is a primary revenue stream for nonprofits. It is a mandatory…
Surprising Costs of Poor Nonprofit Marketing

The Surprising Costs of Poor Nonprofit Marketing, and How to Fix Them

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Do you track all of your nonprofit marketing spend? How much effort goes into your analysis of what you spend on each and every marketing effort? Chances are if you did track every activity and every cent, you'd be shocked at the true…

How To Build Bridges Between All Nonprofit Departments And Marketing

When a nonprofit has a fundraising event on the horizon, it's very common to follow an all-hands-on-deck approach. Staff is limited, resources are limited, and funding is limited, so you need the help of everyone in the organization. Job titles…
Nonprofit Press Release

Why your nonprofit should publish post-event press releases

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Many nonprofit marketers spend a lot of time following best practices and the AP Style Guide to craft the perfect news release to announce their special events. When you finish, you send the release to key staff for its final editing and approval. You've…

How To Gain Board Member Buy-In For Major Programs

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Is your nonprofit leadership team searching for new revenue streams to balance fundraising efforts? Module One of the Integrated Nonprofit Marketing certification course points to eLearning as one of five new viable revenue streams for nonprofits.…