Every nonprofit loses a donor or donors at some point. Sadly, some donors leave because we didn’t do a good job keeping them engaged. Maybe this was caused by lack of staff, or high turnover, or poor nonprofit marketing practices, or just simply neglect. Nonetheless, it happened, so now we need to find a way […]
Successful nonprofit marketing is all about storytelling. The most common stories use compelling content to capture the outcomes of programs and services. But sometimes there are gems hidden deep within your nonprofit operations. Below are three seldom told stories, that if told, would go a long way toward securing more donors and keeping the ones […]
With all the challenges of nonprofit marketing, it’s a good idea to have a strong arsenal of tools to help accomplish your goals. The Nonprofit Marketing Academy has compiled an extensive collection of helpful free and low-cost nonprofit marketing tools that will streamline your marketing efforts and improve your operations without costing you a fortune. […]
What’s the biggest challenge you are facing with your nonprofit? There’s a training for that! The best marketing in the world won’t be effective if there are pressing issues deteriorating the overall nonprofit operations. For this reason, the Nonprofit Marketing Academy hosts webinars led by expert presenters to address not just marketing challenges, but many top […]
In the corporate world, if you promise investors specific outcomes, your promises are subject to tight regulation, and false statements can land you in jail. Such was the case in 2007 when Lehman Brothers was ranked the #1 “Most Admired Securities Firm” by Fortune Magazine. Fast forward one year and they were neck-deep in a […]
When nonprofits approach prospective business partners about sponsoring an event, they usually push two key benefits for sponsoring: the promotional benefits for the sponsor and how the money will positively impact the local community. A third benefit is that it gives businesses the opportunity to engage employees with the community. All of this seems like […]
Board fundraising tops the list of challenges for both nonprofits and their board members. Although not intentional, many nonprofits may inadvertently set up board members to fail with fundraising. To gauge if your board members have what they need for success, start by looking at your onboarding experience for new board members. Traditional onboarding has prospective […]
As nonprofit leaders, we want to build natural, friendly relationships with donors so they know how much we appreciate their support and contributions. In doing so, we should take the extra time needed to personalize a thank-you letter. Because after all, a generic gift receipt letter is about as impersonal as you can get, isn’t […]
If you read any job description for a nonprofit executive director, you will likely see the requirement ‘must be able to secure sponsors’. Securing sponsorships for fundraising events is a primary revenue stream for nonprofits. It is a mandatory skill for leadership and fundraising positions, and it is also extremely challenging. And rightfully so, because […]
Do you track all of your nonprofit marketing spend? How much effort goes into your analysis of what you spend on each and every marketing effort? Chances are if you did track every activity and every cent, you’d be shocked at the true cost of nonprofit marketing. You may be even more surprised at the […]
When a nonprofit has a fundraising event on the horizon, it’s very common to follow an all-hands-on-deck approach. Staff is limited, resources are limited, and funding is limited, so you need the help of everyone in the organization. Job titles don’t matter, department roles don’t matter, job descriptions don’t matter – it’s one for all […]
Many nonprofit marketers spend a lot of time following best practices and the AP Style Guide to craft the perfect news release to announce their special events. When you finish, you send the release to key staff for its final editing and approval. You’ve spent months establishing good relationships with key media. You’ve cited your sources […]
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