Posts

How to get leadership buy-in

How to get the Leadership and the Board Engaged with Nonprofit Marketing

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Years ago, while serving as a board member for a small local nonprofit, I witnessed what frustrates many nonprofit marketers and fund developers. We were in a board meeting, and the CEO introduced the new development officer. After which, the…
Where to start with nonprofit marketing

Lift Off: Where to start with Nonprofit Marketing

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Your nonprofit marketing plan is an important first step to creating the face and voice of your nonprofit. All of your collateral, from your website to your brochures, to event flyers, to social media, to emails and everything in between, creates…
Mission-Focused Nonprofit Storytelling

The Ultimate Approach To Nonprofit Storytelling, Plus Free Tools

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Nonprofits rely heavily on storytelling for business success. We share our stories with board members so they, in turn, can share our important work with their networks. Our stories about our programs and initiatives help prove the…
Board Fundraising Challenges

Is your nonprofit board set up for fundraising failure?

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Board fundraising tops the list of challenges for both nonprofits and their board members. Although not intentional, many nonprofits may inadvertently set up board members to fail with fundraising. To gauge if your board members have what…
Surprising Costs of Poor Nonprofit Marketing

The Surprising Costs of Poor Nonprofit Marketing, and How to Fix Them

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Do you track all of your nonprofit marketing spend? How much effort goes into your analysis of what you spend on each and every marketing effort? Chances are if you did track every activity and every cent, you'd be shocked at the true…

How To Build Bridges Between All Nonprofit Departments And Marketing

When a nonprofit has a fundraising event on the horizon, it's very common to follow an all-hands-on-deck approach. Staff is limited, resources are limited, and funding is limited, so you need the help of everyone in the organization. Job titles…