How to get leadership buy-in

How to get the Leadership and the Board Engaged with Nonprofit Marketing

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Years ago, while serving as a board member for a small local nonprofit, I witnessed what frustrates many nonprofit marketers and fund developers. We were in a board meeting, and the CEO introduced the new development officer. After which, the…
Nonprofit Overhead Budget

How to Increase your Nonprofit’s Overhead Budget

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Every budget planning season nonprofit leaders have a choice to make. Do we spend what we need on overhead expenses? Or, do we spend what looks good? Many choose the latter, but that is neither a wise choice nor a necessary choice. The…
Nonprofit Facebook Group

How To Create A Revenue-Generating Nonprofit Facebook Group

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If you are teetering on whether to invest time and energy into a Facebook nonprofit business page or a nonprofit group, consider which sounds more appealing... Join my group!  OR  Follow my page. We as humans are social beings. We are…

How to Leverage Impact Reporting to Sustain a Future for your Nonprofit

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In the corporate world, if you promise investors specific outcomes, your promises are subject to tight regulation, and false statements can land you in jail. Such was the case in 2007 when Lehman Brothers was ranked the #1 "Most Admired Securities…