Stepping into the role of a nonprofit development officer is both exciting and challenging. Your ability to build strong relationships with donors, stakeholders, and the community will directly impact your organization’s ability to fulfill its mission. First impressions matter, and how you introduce yourself will set the tone for future collaboration and fundraising success. In […]
Every nonprofit leader strives to have a strong volunteer base and active and engaged board members. And many nonprofit leaders are blessed to have reached that level of success. So, what can you do to make it a reality for your nonprofit? Successful volunteer and board member programs have at least one thing in common. […]
One of the biggest mistakes marketers can make with nonprofit marketing is following a one-size-fits-all strategy. Yes, we are strapped for time. Many nonprofits are working with limited staff. Most are trying to do more with a limited budget. But even with those restrictions, if we don’t create the right kind of marketing, it’s a […]
Years ago, while serving as a board member for a small local nonprofit, I witnessed what frustrates many nonprofit marketers and fund developers. We were in a board meeting, and the CEO introduced the new development officer. After which, the development officer launched into her opening remarks and shared some lofty fundraising and marketing ideas. […]
Every budget planning season nonprofit leaders have a choice to make. Do we spend what we need on overhead expenses? Or, do we spend what looks good? Many choose the latter, but that is neither a wise choice nor a necessary choice. The IRS breaks down a nonprofit’s expenses into three categories: program expenses, administrative […]
Your nonprofit marketing plan is an important first step to creating the face and voice of your nonprofit. All of your collateral, from your website to your brochures, to event flyers, to social media, to emails and everything in between, creates a first impression for your important audiences. Understanding the importance of this crucial first […]
Nonprofits rely heavily on storytelling for business success. We share our stories with board members so they, in turn, can share our important work with their networks. Our stories about our programs and initiatives help prove the outcomes of our efforts to the media, donors, and funders. Stories about our employees help job candidates know what […]
Learn the Marketing Strategy that’s helping nonprofits increase their budget, build strategic business partnerships, and earn more unrestricted revenue. Each year, the Nonprofit Marketing Academy hosts an annual FISH Program where we partner with community-minded businesses to support the educational needs of nonprofit leaders. Our goal with the program is to provide nonprofits with all […]
What’s keeping nonprofit marketing professionals up at night? The challenges of content marketing. The Nonprofit Marketing Academy asked nonprofit marketers what was their biggest content marketing challenge. Strategy, time and capacity took the lead as the top three challenges. Here’s what they shared. Thirty-six percent of respondents struggled with developing a content marketing strategy. Marketers […]
If you are teetering on whether to invest time and energy into a Facebook nonprofit business page or a nonprofit group, consider which sounds more appealing… Join my group! OR Follow my page. We as humans are social beings. We are naturally group-oriented, especially for survival and belonging. This couldn’t be truer than it is […]
“Please, help us get more event sponsors!” That’s the plea we hear most often from nonprofit leaders to their board members. Nonprofit leaders, board members, and marketers face a tough challenge with securing event sponsors. Much of the challenge stems from the restrictions imposed by the IRS when recognizing the sponsor for their contribution. Event […]
Guest post by course instructor Jo Lynn Deal. Do you give presentations or host trainings as part of your nonprofit marketing? Maybe you host or guest speak on webinars or Google hangouts. Or maybe it’s a bigger deal and you are the speaker for an online conference, or even at in-person events. Whatever the venue, […]
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