Database Migration Project (1)

Ah, the dreaded database import: Three ways to a smooth database migration

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Ah, the dreaded database import. The aspect of every CRM / database change we wish would just go away and leave us alone.  Always necessary, often costly and generally just a giant headache. Have you ever felt a bit powerless when going…
Nonprofit Facebook Group

How To Create A Revenue-Generating Nonprofit Facebook Group

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If you are teetering on whether to invest time and energy into a Facebook nonprofit business page or a nonprofit group, consider which sounds more appealing... Join my group!  OR  Follow my page. We as humans are social beings. We are…
Nonprofit Fundraising Apps

13 Fundraising Apps Every Nonprofit Should Be Using

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In most conversations I have with nonprofit leaders about funding, almost all say they find it challenging to raise revenue for the general fund. Donors are more apt to donate to a program or specific area. Foundations and grant providers…

How to Leverage Impact Reporting to Sustain a Future for your Nonprofit

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In the corporate world, if you promise investors specific outcomes, your promises are subject to tight regulation, and false statements can land you in jail. Such was the case in 2007 when Lehman Brothers was ranked the #1 "Most Admired Securities…
Why Businesses Say No To Sponsorships

Why Businesses Won’t Sponsor Your Nonprofit Fundraising Event

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When nonprofits approach prospective business partners about sponsoring an event, they usually push two key benefits for sponsoring: the promotional benefits for the sponsor and how the money will positively impact the local community. A third…
Board Fundraising Challenges

Is your nonprofit board set up for fundraising failure?

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Board fundraising tops the list of challenges for both nonprofits and their board members. Although not intentional, many nonprofits may inadvertently set up board members to fail with fundraising. To gauge if your board members have what…
Increase Sponsor Revenue

How To Build A High-Revenue Sponsor Program For Your Nonprofit

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"Please, help us get more event sponsors!" That's the plea we hear most often from nonprofit leaders to their board members. Nonprofit leaders, board members, and marketers face a tough challenge with securing event sponsors. Much of the…
Donor tax receipt letters

Sending Donation Thank-You Letters? Don’t Forget The Legal Information.

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As nonprofit leaders, we want to build natural, friendly relationships with donors so they know how much we appreciate their support and contributions. In doing so, we should take the extra time needed to personalize a thank-you letter. Because…
Secure Nonprofit Sponsors

How Certification Helps Secure Business Sponsors For Nonprofits

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If you read any job description for a nonprofit executive director, you will likely see the requirement 'must be able to secure sponsors'. Securing sponsorships for fundraising events is a primary revenue stream for nonprofits. It is a mandatory…
Surprising Costs of Poor Nonprofit Marketing

The Surprising Costs of Poor Nonprofit Marketing, and How to Fix Them

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Do you track all of your nonprofit marketing spend? How much effort goes into your analysis of what you spend on each and every marketing effort? Chances are if you did track every activity and every cent, you'd be shocked at the true…

Generate More Leads With Your In-Person Presentations

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Guest post by course instructor Jo Lynn Deal. Do you give presentations or host trainings as part of your nonprofit marketing? Maybe you host or guest speak on webinars or Google hangouts. Or maybe it's a bigger deal and you are the speaker…

How To Build Bridges Between All Nonprofit Departments And Marketing

When a nonprofit has a fundraising event on the horizon, it's very common to follow an all-hands-on-deck approach. Staff is limited, resources are limited, and funding is limited, so you need the help of everyone in the organization. Job titles…