With all the challenges of nonprofit marketing, it’s a good idea to have a strong arsenal of tools to help accomplish your goals. The Nonprofit Marketing Academy has compiled an extensive collection of helpful free and low-cost nonprofit marketing tools that will streamline your marketing efforts and improve your operations without costing you a fortune.
Below is a breakdown of the categories of tools and how to use them. Visit the resource center here.
Nonprofit Freelancer Help
Most nonprofit marketers have a wide-ranging number of skills; but at some point, you will encounter a task that is completely outside of your skill set. You could burn through a whole day learning some complicated platform, or you could get help from someone already knowledgeable in that area. The Academy found some reliable freelancer websites where you can simply hire a contractor or freelancer to help with tasks such as setting up your business including logo design, marketing collateral, accounting set-up, and more. And because of their low overhead costs, these contractors and freelancers often charge less than local specialists in your area.
Funding Resources for Donations to Loans for Capital Projects
What is the #1 challenge for most nonprofits? Funding, of course! The Academy has a list of five trusted websites to help you grow your donations with no-cost fundraising apps, secure loans from lenders, and how to find grants to support your important programs. Funding is never an easy matter, but these tools will energize your fundraising efforts.
Marketing & Graphic Design Tools
Develop your nonprofit brand and carry your nonprofit’s story across a multitude of collateral with graphic design platforms. Create compelling designs to tell your story on everything from business cards to brochures, to social media posts, to flyers and posters, to website advertisements and everything in between.
Email Marketing & Newsletter Solutions
Emails and newsletters are an extremely important aspect of nonprofit marketing. It’s crucial to keep people interested in your nonprofit’s cause and to continue their awareness of how necessary their participation and donation dollars are. But do you have the time to stay by your computer sending out emails and newsletters all day? The Resource Center has tools to help you automate your efforts and communicate with your database of supporters, volunteers, and donors. Many of these tools are available at a free level or with significant discounts for nonprofits!
Online Meetings, Webinars & Podcasts
Because of the inconceivable advancement of computers and technology in today’s world, we humans no longer have to be in the same room or proximity to communicate. Now we have online meetings, webinars, and podcasts that can bring together an unlimited number of people, if necessary. The Resource Center has four of the best tools available that can be used for staff or volunteer meetings, employee training, or as a marketing tactic to communicate with different audiences. Again, these tools are either free or low-cost.
Screen Capture & Video Software
Everyone in today’s marketing world knows that ‘Video Is King’! Nothing else captures attention better than video, which is why there are numerous platforms for creating videos, training sessions and more. Our Resource Center has four of the very best video creation and recording tools that are easy to use and either free or discounted for nonprofits. You can’t go wrong!
Presentations
At some point in your nonprofit marketing career, you will likely have to give a presentation. In addition to PowerPoint, in this section, you will find a few free and low-cost technology platforms for creating dynamic presentations. We have handpicked the best easy-to-use tools for you that are free, discounted for nonprofits, or low-cost.
Copywriting & Editing Tools
Writing is such a big part of marketing, and we have found four extremely helpful tools to improve your writing and messaging for key audiences. These tools will edit your grammar, help write effective titles and headlines, analyze your headlines, and more. With these tools, your writing will have a clean, polished, and professional look that will impress any audience.
The Nonprofit Marketing Academy Resource Center also has many more tools for your nonprofit marketing that will assist you in important areas such as Donor Database Management, Collaboration and Filesharing, Event Registration Management, Image Editing, Royalty-Free Images, and Marketing Infographics. Head over to the resource center now and be sure to sign up for our Free Friday group where you receive a new free marketing tool every Friday.
