Description
This is a nonprofit content marketing video tutorial series that helps nonprofit marketers create incredible, engaging content using only free marketing tools. The course teaches you a strategic formula for developing content that specifically supports fundraising. Then, there are 27 videos that show the step-by-step process for developing the content. Plus, we are adding new video tutorials featuring new free tools each month!
To get started, simply scroll down and click the first few lessons below to start learning for FREE. Then, grab your one-year all-access pass for only $39 to get instant access to the rest of this course — plus access to all the new videos being added!
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Introduction
01. What is Mission-Focused Content (Course Overview) – Watch for FREE
What is mission-focused content marketing? Watch Lesson 1 to learn a specific, strategic formula for creating content that supports fundraising. Learn how to identify the best stories, who the content hero should be and what channels to use to deliver the content.
Creating Nonprofit Mission-Focused Content with Canva
02. Set up your canva account – Watch for FREE
The Canva graphic design platform offers a free version. Learn how to set up your account and get started. Then, move onto the next training to learn how to create specific content designed for fundraising.
03. Quick Steps to Writing Copy that Drives Action
In lesson one, you learned a strategy for identifying your key messages, how to tie them to outcomes and performance and how to drive the reader to a landing page for deeper engagement. In this lesson, we look at another quick strategy for writing copy related to a marketing graphic.
04. Highly Shareable Content to Recognize Volunteers, Board Members and Employees – Watch for FREE
Tell a compelling story using this design of highly-shareable content. Use this content across your digital channels and more. Send viewers to a landing page for deeper engagement.
05. Announce a new board member
Create a marketing graphic that can be used across digital channels to announce a new board member. Craft a message that drives viewers to learn more about your board of directors and their work.
06. Announce a new program or service
Create an announcement that showcases the team and outcomes of an important program. Write messaging that drives viewers to a landing page.
07. Quarterly update about a new program or service
Keep your donors and business sponsors engaged with regular updates. Attract new donors by showcasing the program outcomes.
08. New employee announcement
Humanize your nonprofit and showcase your company culture by announcing new employees and their important role in your nonprofit. Spark engagement with fans on your social channels, and use this opportunity to feature the hard work of a department.
09. Update from CEO or Executive Director
Use content marketing as a leadership positioning tool. Create engaging marketing graphics that showcase leaders and drive viewers to your nonprofit website.
10. New board member announcement using an already created template
Repurpose your marketing efforts and use them for multiple marketing tactics. Learn how to take an existing template and reconfigure it to announce a new board member.
11. Create a Save-the-Date that boosts RSVPs
Go beyond a simple reminder save-the-date graphic and use strategic messaging that deeply connects people to your work.
12. Create a fundraising event flyer
Create a branded, nonprofit event flyer that provides the right information in the right format to drive ticket sales.
13. Announce an event speaker and grow ticket sales
Create a dynamic speaker announcement featuring content that drives viewers to your website. Learn what content to feature and why in this video.
14. Announce event sponsors and spark a voting frenzy
Learn how to create an event sponsor announcement using content ideas that involve the sponsor’s employees and fun contests.
15. Highlight sponsor impact to boost sponsor ROI
Show your audience the impact sponsor dollars make on your nonprofit programs. Learn how to use messaging that ties sponsor dollars to nonprofit outcomes.
16. Create a sponsor-focused graphic to recruit event sponsors
Entice other sponsors with this graphic that shows them what they are missing.
17. Recruit and retain donors with impact statements
Keep existing donors up to date and engage new donors with an impact social graphic.
18. Earn Revenue with a Drawing or Giveaway Social Graphic
Get their attention with this strategic side-by-side messaging.
19. Create an Interactive Email Signature Graphic
Use your emails as advertising for your important events with eye-catching graphics.
20. Recognize an Employee for Money Savings
Demonstrate your nonprofit’s commitment to financial excellence and share about your employees’ contributions.
21. Recognize an Employee for Outside Volunteer Work
Show your team’s commitment to the community and share about each employee’s volunteer efforts.
22. Nonprofit Impact and Outcomes Social Post
Where does the money go? Share about your nonprofit’s outcomes and impact in a social post.
23. Recognize a Volunteer for their hours
Share about the hard work and progress your volunteers are making. Share about their hours and outcomes in an emotion-grabbing social post.
24. Recognize a Volunteer for a specific project
Gain attention for an important project by sharing the stories of volunteers who are working on the project.
25. Recognize a Volunteer for Fundraising
Volunteers introduce your nonprofit to their important audiences. Recognize their hard work with social posts that share about your programs and encourage others to volunteer.
26. Volunteer Impact Statement Social Post
Volunteers hours and commitment can be used to demonstrate community support for your nonprofit when approaching foundations and funders. Share about the overall impact and progress of all your volunteers’ efforts in a compelling social graphic.
27. Welcome a New Volunteer
Go above and beyond to welcome your new volunteers and keep them engaged.
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