Grant Opportunity for Nonprofits: Marketing and Fundraising Training

Grant Funding Available:

Learn the Marketing Strategy that’s helping nonprofits increase their budget, build strategic business partnerships, and earn more unrestricted revenue.

Each year, the Nonprofit Marketing Academy hosts an annual FISH Program where we partner with community-minded businesses to support the educational needs of nonprofit leaders. Our goal with the program is to provide nonprofits with all the tools they need to develop and sustain a revenue-generating marketing program.

Under the FISH Program, our business partners provide grant funds to cover one-half the cost of training so that nonprofit professionals can benefit from high-quality training opportunities at a significantly reduced cost.

Benefits to Candidates:

Prove impact and ROI to build better relationships with funders, foundations, sponsors, and donors
Learn the strategies used by C-Level nonprofit leaders
Access 100+ Free Marketing Tools, Templates, and Technology
Master the INM Method of Nonprofit Leadership
Create an Integrated Marketing Program during the course
Maximize Employee & Board Performance
Gain buy-in from board members and department leaders
Access New Technology & Resources to streamline operations
Develop New Revenue Streams
Secure More Top-Level Sponsors
Grow A Powerful, Engaged Professional Network

Those who choose the certification track will prove advancement in these core leadership areas:

Nonprofit Marketing Management
Planning and Project Management Skills
Team Development
Professional Networking and Business Development

The course will include a weekly check-in call with the instructor or a research team member to answer any questions. We will schedule group calls at various times to accommodate your time zone. Participants can register for the call that best suits their schedule. Upon completion of the course, participants may be asked to provide an honest, unbiased review of the course, which may be used in marketing and promotions.

Promotional Benefits for Candidates:

In addition to a press release and social media marketing, all grant winners will have their nonprofit featured in the October 2018 edition of Nonprofit Marketing Leader recognizing their commitment to nonprofit excellence. The feature will include the name of the nonprofit, website information, and a brief statement about the services the nonprofit provides.

How the training grant program works: The Nonprofit Marketing Academy has received matching grants from business partners to co-fund up to 50 nonprofit participants. We are seeking grant applications from nonprofits. The grant will cover 50 percent of the current course fee. (Current course fees are $297/certification or $197/leadership.) The balance is required to be paid by the nonprofit, as it demonstrates a commitment to the program.

Who should apply for this grant: We have funding available for up to 50 participants for the Integrated Nonprofit Marketing Course. The course is ideal for nonprofit marketers, CEOs, Executive Directors, Communications, PR or other Marketing team members, and nonprofit management students.

Under the grant, the chosen candidates may go at their own pace, however, the goal is to be able to complete the on-demand, self-paced course within 60 days. Candidates may choose from the leadership track or the certification track. Both tracks provide a certificate of completion. The course includes 15 lessons, each is about 20-35 minutes long. The lessons in the certification track include a quiz or brief writing assignment and a marketing project.

The course was designed by a team of nonprofit strategists to resolve the core challenges nonprofit’s face. If you find yourself challenged by time, capacity, resources, budget, planning, technology, or staff limitations, this course will resolve your challenges by teaching you a proven marketing method and supplying you with technology to improve your operations. You will also learn strategies for cross-training your entire team of staff, board members, and volunteers, and you will acquire the skills needed to excel at nonprofit marketing.

Questions: Please email support@nonprofitmarketingacademy.com

View the course Modules and Outcomes below. Applications due by 9/15/18.

Online Application Form

Name of Nonprofit Contact - You may choose the actual course participant(s) later. *

First

Last

Email *

Phone *

Professional Title *

Name of Nonprofit

Number of Employees *

Year Established *

Nonprofit Website URL, if available

Brief Submission Summary *

Which course do you want to take - leadership or certification? *

Leadership Track
Certification Track
Will Choose Later

The content of both courses is exactly the same, however, participants who choose and complete the certification track will be academy certified in Integrated Nonprofit Marketing. The certification course includes quizzes, short writing assignments, and a marketing project. The leadership course does not include quizzes, writing or a project.

How many grants are you applying for? (Max per nonprofit is three.)

Confirmation: *

Select this box to confirm you understand the grant coverages.

I understand this grant covers one-half of the course fees. If our nonprofit is selected for the grant, we are able to cover the remaining half of the course fees for the number of grants we are applying for. (This would be $100 for each leadership course grant and $150 for each certification course grant.)

Name

QUESTIONS?

If you have any questions, please email our support team at support@nonprofitmarketingacademy.com

COURSE MODULES

Preview the journey of mastering Integrated Nonprofit Marketing

MODULE ONE: RESEARCH, LEARNING AND PREPARING THE FOUNDATION

Lesson 1 – Evaluating Major Nonprofit Marketing Killers

Your nonprofit was developed to make a difference in the world. But if you’ve got limited funds or a small team, or both, it can be extremely difficult to be successful. Creating and managing a powerful marketing plan is integral for gaining the support and generating the revenue you need for success. But here’s what can hinder everything you are doing. You might be one of many leaders who is unknowingly making mistakes that are completely obstructing your progress. In lesson 1, we look at the five major nonprofit marketing killers. When we fix these mistakes, we streamline operations, grow our support base, develop the team, and reduce expenses.

Lesson 2 – Evaluating Nonprofit Revenue-Generating Programs

There are 1.5 Million nonprofits registered in the United States. Depending on where your nonprofit is located, there could be hundreds, or maybe thousands, in your own community. If you rely on fundraising to expand your programs and fund the operations, you’re competing with every other worthy cause in your community, in addition to larger national and global causes outside of the community. Fundraising is one the toughest challenges nonprofit leaders face. In lesson 2, we aim to relieve that burden and explore five revenue-generating programs that don’t compete with your existing fundraising efforts, but instead provide much-needed unrestricted funds.

Lesson 3 – Unrestricted Revenue: Finding your ideal program

Most donors intend for their donations to support a specific program, and they aren’t interested in donating to the general fund or operations. Therefore, generating unrestricted funds is very important to our budget, especially when we need the flexibility to create or expand programs, or we want to modify our operations, and stay competitive with our employee wages and benefits. This lesson provides research tactics to help you find what events will work in your community and your nonprofit.

MODULE TWO: UNDERSTANDING THE INM METHOD

Lesson 4- The Marketing Wheel

When we are dealing with limited resources, keeping up with current marketing trends is daunting. Lesson 4 introduces the Marketing Wheel and shines a spotlight on the benefit of using the INM Method. We learn how to optimize our digital marketing channels, identify new marketing opportunities across departments, and how to repurpose content across campaigns to maximize our marketing ROI.

MODULE THREE: ADVANCED CONTENT DESIGN AND DEVELOPMENT

Lesson 5 - Audience-Centered Content

When we try to create content that will fit any audience, there’s a good chance no one will listen. Lesson 5 teaches us to put the audience at the center of our content. We organize our various nonprofit audiences into three core segments and learn how to shift from creating generic content to creating content with tailored messaging designed for high conversion. This strategic approach to content helps increase our ROI and save valuable time and money for the nonprofit.

Lesson 6 - Audience-Centered Content: The Buyer Journey

Lesson 6 introduces the nonprofit buyer journey. Each supporter of our nonprofit goes through a decision-making journey. The same is true for volunteers, donors, board members, event sponsors and our revenue-generating programs.

In lesson 6, we learn that each audience will have a different buyer journey and thereby requires different content to help move them along the journey to commitment and ultimately advocacy. We will closely explore the buyer journey and how to create highly customized content for each audience segment.

MODULE FOUR: BUILDING THE MARKETING PLAN AND CAMPAIGNS

Lesson 7 – Content with Templates, Tools & Automation

Our objective with content marketing is to move the buyer along the journey using captivating, dynamic content that engages him, shows him the value in the purchase or commitment, and moves him right to where he needs to be to make a buying decision.

Lesson 7 takes us behind the scenes of content creation and taps into free online software tools to launch our revenue-generating program, improve our marketing campaigns, and create customized marketing templates to streamline operations.

Lesson 8 – List Building Strategies

Growing a large list of supporters is a primary goal for every nonprofit, and content can fuel list building success. However, even high-quality, customized content won’t attract the attention of our intended audience if the content is not correctly positioned along the buyer journey.

Lesson 8 teaches us distinctive list-building strategies for each of our audience segments. We learn how list building is critical for maximizing the buyer journey and growing a supportive base. We also explore the modern concept of netweaving for nurturing our lists and making deeper connections with subscribers and supporters.

Lesson 9 – Marketing Plan and Platform

Lesson 9 reaches a pivotal point of the course. It’s time to take everything we’ve learned up to this point, create a master Marketing Plan, and start planning our individual marketing campaigns. In this lesson, we simplify planning using a two-page Marketing Plan template and start creating campaigns, assigning roles and tasks, and managing content using our free marketing platform.

MODULE FIVE: BUILDING A STRONG BUSINESS SUPPORT NETWORK

Lesson 10 - Growing a Strategic Business Partner Program

Nonprofits of all sizes struggle with finding the right business sponsors and generating the revenue they need from event sponsorships. Lesson 10 teaches the strategic business partner approach and how to identify ideal sponsors for each audience segment.

Lesson 11 - Sponsorship Recruitment Strategies

Lesson 11 builds on the strategic business partner program and teaches five must-have components for effective sponsor marketing. In this lesson, we learn how to shift the focus from donation dollars to marketing dollars by thinking like a for-profit marketer. Using this proven strategy, we develop partnerships that maximize sponsor ROI, increase nonprofit revenue, and create long-term sponsor partnerships.

MODULE SIX: OPTIMIZING CONTENT AND THE USER EXPERIENCE FOR CONVERSION

Lesson 12 - Personalizing the Audience Experience

We use content marketing to create stronger relationships with our audiences. Lesson 12 takes this one step farther and introduces personalized content marketing. We turn to the buyer journey to explore all the touchpoints we have with our audience. Then, we look at several ‘real world’ examples and use them as a checklist for creating our own content.

Lesson 13 - Integrated Nonprofit Marketing Review

Integrated Marketing Communications helps organizations ensure that all of our public communications accurately communicate the mission and messages. Following the IMC approach securely aligns service delivery with marketing content delivery.

In Lesson 13, we review the integrated marketing approach and branch out to all other departments of the organization. Without securing alignment, other departments could inadvertently harm marketing efforts. We will review strategies to ensure that doesn’t happen.

Lesson 14 - Measuring Your Marketing Efforts

Lesson 14 shows us how to accurately measure our content success. Measuring our marketing efforts allows us to focus on optimizing our content to gain maximum results. We begin the lesson by identifying where the content lies in the buyer journey and then learn tactics for measuring traffic generation, engagement, and conversion.

MODULE SEVEN: BUILDING A STRONG NONPROFIT INTEGRATION TEAM

Lesson 15 – Nonprofit Team Professional Development

Lesson 15 resolves a key challenge many nonprofit leaders face: employee and board member performance. In this lesson, we learn how to design and deliver training programs that build valuable work skills and improve individual performance by increasing knowledge and enhancing productivity. These new employee development programs won’t tap into your budget but they will provide maximum impact on nonprofit operations, marketing and revenue generation.

COURSE COMMUNITY RESULTS

PURSUE THE LEADERSHIP TRACK FOR PROFESSIONAL DEVELOPMENT OR GET CERTIFIED

The Integrated Nonprofit Marketing online course provides seven modules of training. Each module contains several lessons, which all include a demonstration of a new marketing platform or template designed to help you build your program as you advance through the course. Students also receive access to our expanding online community. If completing the certification track, you’ll be an Academy certified Integrated Nonprofit Marketing Strategist.

Complete an on-demand course of seven modules (15 video tutorials)
Complete quizzes (certification track only)
Track your progress
Access downloadable templates, resources, and platforms
Build an Integrated Marketing Program as you progress the course
Share knowledge with experts
Unlock certification and badges of achievement to display on your profiles

MEET THE COMMUNITY

What do you do when a BIG challenge rears its ugly head? Imagine having immediate access to a peer network of nonprofit leaders for brainstorming, learning, and networking.

The Nonprofit Marketing Academy’s online community is a private community of nonprofit leaders and marketing experts just like you. Your membership to the community continues well past completion of the course, so when you’re struggling with a question or issue, access to trusted advisors is just one click away.

WHAT RESULTS CAN I EXPECT FROM THE COURSE?

The INM certification course was designed to address and resolve major challenges for nonprofit leaders including:

building a solid marketing program with a high return on investment
implementing technology resources to streamline operations and improve efficiencies
maximize employee and board performance through cross-training and professional development
generate revenue through non-fundraising business activities

Integrated Nonprofit Marketing Course The INM course is a roadmap that puts important systems and processes in place to help nonprofit businesses run smoothly. Our expert contributors have worked in c-level leadership positions across a variety of industries. Our course connects nonprofit leaders with over 100 resources including technology platforms to support marketing and other business operations, and templates to streamline marketing creation. The course is a top-level professional development course for marketing professionals and department leaders, and an excellent tool for bringing all employees and board members together to support the marketing function.