Try the nonprofit content marketing video tutorial series that helps nonprofit marketers create incredible, engaging content using only free marketing tools. The course teaches you a strategic formula for developing content that specifically supports fundraising. Then, there are 27 videos that show the step-by-step process for developing the content.
To get started, grab your one-year all-access pass for only $39.
What is mission-focused content marketing? Watch Lesson 1 to learn a specific, strategic formula for creating content that supports fundraising. Learn how to identify the best stories, who the content hero should be and what channels to use to deliver the content.
The Canva graphic design platform offers a free version. Learn how to set up your account and get started. Then, move onto the next training to learn how to create specific content designed for fundraising.
In lesson one, you learned a strategy for identifying your key messages, how to tie them to outcomes and performance and how to drive the reader to a landing page for deeper engagement. In this lesson, we look at another quick strategy for writing copy related to a marketing graphic.
Tell a compelling story using this design of highly-shareable content. Use this content across your digital channels and more. Send viewers to a landing page for deeper engagement.
Create a marketing graphic that can be used across digital channels to announce a new board member. Craft a message that drives viewers to learn more about your board of directors and their work.
Create an announcement that showcases the team and outcomes of an important program. Write messaging that drives viewers to a landing page.
Keep your donors and business sponsors engaged with regular updates. Attract new donors by showcasing the program outcomes.
Humanize your nonprofit and showcase your company culture by announcing new employees and their important role in your nonprofit. Spark engagement with fans on your social channels, and use this opportunity to feature the hard work of a department.
Use content marketing as a leadership positioning tool. Create engaging marketing graphics that showcase leaders and drive viewers to your nonprofit website.
Repurpose your marketing efforts and use them for multiple marketing tactics. Learn how to take an existing template and reconfigure it to announce a new board member.
Go beyond a simple reminder save-the-date graphic and use strategic messaging that deeply connects people to your work.
Create a branded, nonprofit event flyer that provides the right information in the right format to drive ticket sales.
Create a dynamic speaker announcement featuring content that drives viewers to your website. Learn what content to feature and why in this video.
Learn how to create an event sponsor announcement using content ideas that involve the sponsor’s employees and fun contests.
Show your audience the impact sponsor dollars make on your nonprofit programs. Learn how to use messaging that ties sponsor dollars to nonprofit outcomes.
Entice other sponsors with this graphic that shows them what they are missing.
Keep existing donors up to date and engage new donors with an impact social graphic.
Get their attention with this strategic side-by-side messaging.
Use your emails as advertising for your important events with eye-catching graphics.
Demonstrate your nonprofit’s commitment to financial excellence and share about your employees’ contributions.
Show your team’s commitment to the community and share about each employee’s volunteer efforts.
Where does the money go? Share about your nonprofit’s outcomes and impact in a social post.
Share about the hard work and progress your volunteers are making. Share about their hours and outcomes in an emotion-grabbing social post.
Gain attention for an important project by sharing the stories of volunteers who are working on the project.
Volunteers introduce your nonprofit to their important audiences. Recognize their hard work with social posts that share about your programs and encourage others to volunteer.
Volunteers hours and commitment can be used to demonstrate community support for your nonprofit when approaching foundations and funders. Share about the overall impact and progress of all your volunteers’ efforts in a compelling social graphic.
Go above and beyond to welcome your new volunteers and keep them engaged.
200 Minutes
Difficulty: Beginner to Intermediate
Introduction: How to use Mission-Focused Content Marketing for Fundraising
Quick Steps to Write Copy that Drives Action
Highly shareable content to recognize volunteers, board, and staff
Announce a new board member
Announcing a new program or service
Quarterly update about new program or service
New employee announcement
Update from CEO or Executive Director
New board member announcement using a template
Create a Save-the-Date that boosts RSVPs
Create a fundraising event flyer
Announce an event speaker
Announce event sponsors
Highlight sponsor impact
Sponsor recruitment graphic
Donation impact social graphic
Drawing or giveaway promotion
Create an interactive email signature graphic
Recognize an employee for money savings
Recognize an employee for outside volunteer work
Nonprofit outcomes and impact social post
Recognizing a volunteer for hours
Volunteer appreciation for a specific project
Volunteer recognition for fundraising
Volunteer impact statement social post
Welcome a new volunteer
Request to join the Academy’s private network of nonprofit leaders: The Nonprofit Marketing Roundtable.
