One-Year Access to Course and Materials ($775 value)
Do you have all the resources and funding you need to sustain AND grow your nonprofit?
Or, like so many nonprofit professionals, are you stuck with a shoestring budget, finding yourself running out of time each day, and trying to do more with fewer people and fewer resources?
The INM Method is the missing ingredient needed to finally solve your toughest nonprofit marketing challenges.
The INM Method is resource-oriented and implements a high-level marketing and fundraising process + free technology + team development to maximize marketing efforts. As a result, you’ll generate more unrestricted revenue, have more volunteers signing up… more people attending your fundraising events… happy sponsors increasing their sponsor level… and board members actively fundraising and bringing in new connections.
The INM Method is taught within the Academy’s online course Integrated Nonprofit Marketing and Fundraising. Register today and get ready to have your nonprofit marketing do ALL the heavy lifting for you.
Take the course for a test drive and watch Lesson 1 for free. This lesson provides a course overview and the top marketing mistakes nonprofit’s make plus how to fix them.
CHOOSE YOUR PATH FOR SUCCESS
Master Integrated Nonprofit Marketing with a new self-paced, online course offered by the Academy. Choose the track that aligns with your goals and gain immediate access to the course and all materials.
LEADERSHIP TRACK
Enroll in the leadership track to maximize marketing efforts, develop a strong support team, and create revenue-generating programs.
- ON DEMAND – Work at your own pace.
- Access 100+ Free Marketing Tools, Templates and Technology
- Master the INM Method
- Create an Integrated Marketing Program during the course
- Maximize Employee & Board Performance
- Access New Technology & Resources
- Develop New Revenue Streams
- Secure More Top-Level Sponsors
- Grow A Powerful, Engaged Professional Network
- Free Marketing Coaching in our Online Network
Price: $97
Need special group pricing or customized training?
Contact us at registrar@nonprofitmarketingacademy.com
CERTIFICATION TRACK
Take your career a step further with the certification track. Receive all the benefits of the leadership track and also prove advancement in these core leadership areas:
Nonprofit Marketing Management- Planning and Project Management Skills
- Team Development
- Professional Networking and Business Development
Certification is obtained after successfully completing five quizzes or content assignments (one after each module) and submission of a course project.
Price: $197
Do you need to pay by company check or purchase order? Please email the office of the registrar for immediate assistance.
Everything you need to know to become a smarter, more successful nonprofit leader is packed into 15 classes, each just 20-30 minutes long. Plus, you gain access to over 100 proven tools, technology platforms, resources, and templates (included for free!)
COURSE MODULES
Preview the journey of mastering the INM Method.
MODULE ONE: RESEARCH, LEARNING AND PREPARING THE FOUNDATION
Lesson 1 – Evaluating Major Nonprofit Marketing Killers
Your nonprofit was developed to make a difference in the world. But if you’ve got limited funds or a small team, or both, it can be extremely difficult to be successful. Creating and managing a powerful marketing plan is integral for gaining the support and generating the revenue you need for success. But here’s what can hinder everything you are doing. You might be one of many leaders who is unknowingly making mistakes that are completely obstructing your progress. In lesson 1, we look at the five major nonprofit marketing killers. When we fix these mistakes, we streamline operations, grow our support base, develop the team, and reduce expenses.
Lesson 2 – Evaluating Nonprofit Revenue-Generating Programs
There are 1.5 Million nonprofits registered in the United States. Depending on where your nonprofit is located, there could be hundreds, or maybe thousands, in your own community. If you rely on fundraising to expand your programs and fund the operations, you’re competing with every other worthy cause in your community, in addition to larger national and global causes outside of the community. Fundraising is one the toughest challenges nonprofit leaders face. In lesson 2, we aim to relieve that burden and explore five revenue-generating programs that don’t compete with your existing fundraising efforts, but instead provide much-needed unrestricted funds.
Lesson 3 – Unrestricted Revenue: Finding your ideal program
Most donors intend for their donations to support a specific program, and they aren’t interested in donating to the general fund or operations. Therefore, generating unrestricted funds is very important to our budget, especially when we need the flexibility to create or expand programs, or we want to modify our operations, and stay competitive with our employee wages and benefits. This lesson provides research tactics to help you find what events will work in your community and your nonprofit.
MODULE TWO: UNDERSTANDING THE INM METHOD
Lesson 4- The Marketing Wheel
When we are dealing with limited resources, keeping up with current marketing trends is daunting. Lesson 4 introduces the Marketing Wheel and shines a spotlight on the benefit of using the INM Method. We learn how to optimize our digital marketing channels, identify new marketing opportunities across departments, and how to repurpose content across campaigns to maximize our marketing ROI.
MODULE THREE: ADVANCED CONTENT DESIGN AND DEVELOPMENT
Lesson 5 - Audience-Centered Content
When we try to create content that will fit any audience, there’s a good chance no one will listen. Lesson 5 teaches us to put the audience at the center of our content. We organize our various nonprofit audiences into three core segments and learn how to shift from creating generic content to creating content with tailored messaging designed for high conversion. This strategic approach to content helps increase our ROI and save valuable time and money for the nonprofit.
Lesson 6 - Audience-Centered Content: The Buyer Journey
Lesson 6 introduces the nonprofit buyer journey. Each supporter of our nonprofit goes through a decision-making journey. The same is true for volunteers, donors, board members, event sponsors and our revenue-generating programs.
In lesson 6, we learn that each audience will have a different buyer journey and thereby requires different content to help move them along the journey to commitment and ultimately advocacy. We will closely explore the buyer journey and how to create highly customized content for each audience segment.
MODULE FOUR: BUILDING THE MARKETING PLAN AND CAMPAIGNS
Lesson 7 – Content with Templates, Tools & Automation
Our objective with content marketing is to move the buyer along the journey using captivating, dynamic content that engages him, shows him the value in the purchase or commitment, and moves him right to where he needs to be to make a buying decision.
Lesson 7 takes us behind the scenes of content creation and taps into free online software tools to launch our revenue-generating program, improve our marketing campaigns, and create customized marketing templates to streamline operations.
Lesson 8 – List Building Strategies
Growing a large list of supporters is a primary goal for every nonprofit, and content can fuel list building success. However, even high-quality, customized content won’t attract the attention of our intended audience if the content is not correctly positioned along the buyer journey.
Lesson 8 teaches us distinctive list-building strategies for each of our audience segments. We learn how list building is critical for maximizing the buyer journey and growing a supportive base. We also explore the modern concept of netweaving for nurturing our lists and making deeper connections with subscribers and supporters.
Lesson 9 – Marketing Plan and Platform
Lesson 9 reaches a pivotal point of the course. It’s time to take everything we’ve learned up to this point, create a master Marketing Plan, and start planning our individual marketing campaigns. In this lesson, we simplify planning using a two-page Marketing Plan template and start creating campaigns, assigning roles and tasks, and managing content using our free marketing platform.
MODULE FIVE: BUILDING A STRONG BUSINESS SUPPORT NETWORK
Lesson 10 - Growing a Strategic Business Partner Program
Nonprofits of all sizes struggle with finding the right business sponsors and generating the revenue they need from event sponsorships. Lesson 10 teaches the strategic business partner approach and how to identify ideal sponsors for each audience segment.
Lesson 11 - Sponsorship Recruitment Strategies
Lesson 11 builds on the strategic business partner program and teaches five must-have components for effective sponsor marketing. In this lesson, we learn how to shift the focus from donation dollars to marketing dollars by thinking like a for-profit marketer. Using this proven strategy, we develop partnerships that maximize sponsor ROI, increase nonprofit revenue, and create long-term sponsor partnerships.
MODULE SIX: OPTIMIZING CONTENT AND THE USER EXPERIENCE FOR CONVERSION
Lesson 12 - Personalizing the Audience Experience
We use content marketing to create stronger relationships with our audiences. Lesson 12 takes this one step farther and introduces personalized content marketing. We turn to the buyer journey to explore all the touchpoints we have with our audience. Then, we look at several ‘real world’ examples and use them as a checklist for creating our own content.
Lesson 13 - Integrated Nonprofit Marketing Review
Integrated Marketing Communications helps organizations ensure that all of our public communications accurately communicate the mission and messages. Following the IMC approach securely aligns service delivery with marketing content delivery.
In Lesson 13, we review the integrated marketing approach and branch out to all other departments of the organization. Without securing alignment, other departments could inadvertently harm marketing efforts. We will review strategies to ensure that doesn’t happen.
Lesson 14 - Measuring Your Marketing Efforts
Lesson 14 shows us how to accurately measure our content success. Measuring our marketing efforts allows us to focus on optimizing our content to gain maximum results. We begin the lesson by identifying where the content lies in the buyer journey and then learn tactics for measuring traffic generation, engagement, and conversion.
We use this data to report our progress and success to key stakeholders, donors, volunteers, our team and the board of directors.
MODULE SEVEN: BUILDING A STRONG NONPROFIT INTEGRATION TEAM
Lesson 15 – Nonprofit Team Professional Development
Lesson 15 resolves a key challenge many nonprofit leaders face: employee and board member performance. In this lesson, we learn how to design and deliver training programs that build valuable work skills and improve individual performance by increasing knowledge and enhancing productivity. These new employee development programs won’t tap into your budget but they will provide maximum impact on nonprofit operations, marketing and revenue generation.
AUDIT THE COURSE FOR PROFESSIONAL DEVELOPMENT OR GET CERTIFIED
The Integrated Nonprofit Marketing online course provides seven modules of training. Each module contains several lessons, which all include a demonstration of a new marketing platform or template. The curriculum was designed to help you build your program as you advance through the course. Students also receive access to our expanding online community. When you complete the course you’ll be an Academy certified Integrated Nonprofit Marketing Strategist.
Certification is optional with the Integrated Nonprofit Marketing Course
- Complete an on-demand course of seven modules (15 video tutorials)
- Complete quizzes and portfolio (only required for certification)
- Track your progress
- Access downloadable templates, resources, and platforms
- Build an Integrated Marketing Program as you progress the course
- Share knowledge and network with experts and nonprofit leaders
- Unlock certification and badges of achievement to display on your profiles
MEET THE COMMUNITY
What do you do when a BIG challenge rears its ugly head?
Imagine having immediate access to a peer network of nonprofit leaders for brainstorming, learning, and networking.
The Nonprofit Marketing Academy’s online community is a private community of nonprofit leaders and marketing experts just like you. Your membership to the community continues well past completion of the course, so when you’re struggling with a question or issue, access to trusted advisors is just one click away.
WHAT RESULTS CAN I EXPECT FROM THE COURSE?
The INM certification course was designed to address and resolve major challenges for nonprofit leaders including:
- building a solid marketing program with a high return on investment
- implementing technology resources to streamline operations and improve efficiencies
- maximizing employee and board performance through cross-training and professional development
- generating revenue through more strategic and lucrative fundraising
The INM course is a roadmap that puts important systems and processes in place to help nonprofit businesses run smoothly. Our expert contributors have worked in c-level leadership positions across a variety of industries. Our course connects nonprofit leaders with over 100 resources including technology platforms to support marketing and other business operations, and templates to streamline marketing creation. The course is a top-level professional development course for marketing professionals and department leaders, and an excellent tool for bringing all employees and board members together to support the marketing function.
ABOUT YOUR INSTRUCTOR
All courses in the Nonprofit Marketing Academy are led by executives who have served in a c-level position for a minimum of five years. This course instructor is Jo Lynn Deal. She is the president and founder of myMarketing Café – a full-service marketing firm launched in 2011. The firm’s mission is to help small businesses, associations and nonprofit organizations tap into the power of big company marketing strategies without needing a big company budget.
Jo Lynn leads a global team and has worked with companies from around the world. Her firm helps clients build deeper connections with their ideal audience and grow revenue using integrated marketing programs and today’s digital channels. Nonprofit clients have included small local nonprofits, county government departments, state-funded agencies, and international nonprofit organizations like Habitat for Humanity.
Jo Lynn has received accreditation in Public Relations. She received her undergraduate degree in marketing from the University of Central Florida. As a public speaker, she has presented in a variety of settings from small workshops, to online instruction, to large live events.
Grow Your Network!
Request to join the Academy’s private network of nonprofit leaders: The Nonprofit Marketing Roundtable.
